Felipe González

Felipe González

Universal Spaniard award 2021

Felipe González, former Spanish prime minister, received in December 2021 the Universal Spaniard Award, presented every year by the Independent Foundation.

Estrada Design designed the logo for the award ceremony and is working on a book about the figure of the former prime minister.

The award ceremony and dinner, held in the old Madrid Casino, brought together 250 people who followed speeches by Aldo Olcese, chairman of the Independent Foundation; Juan Manuel Santos, former president of Colombia; Isabel Rodríguez, government spokesperson; Ricardo Lagos, former president of Chile; Romano Prodi, former president of the European Commission; Pedro Sánchez, Spanish prime minister, and Felipe González himself.

Four red, orange and grey pieces drawing the F and G of his name served to create a graphic atmosphere and the backdrop of the stage used for the speeches.

You might also like...

Madrid Fashion Capital

Madrid Fashion Capital

Branding

September 2021, Madrid Fashion Capital fills the streets with banners with a design by Estrada Design. A geometric simplification of La Menina. Recovery, Fashion and Design.

Schematisation of the silhouette of Doña Mariana de Austria. The simplified silhouette of La Menina is the symbol of the Madrid Fashion Capital brand. Transformed into a streamlined geometry, it comprises three separate elements, a triangle and two modified semicircles, drawing an essential Menina.

You might also like...

Paisaje de la Luz, Paseo del prado y buen retiro y Paisaje de Artes y las Ciencias

El Águila

El Águila

Branding

A capital A, whose stem is rounded off with the silhouette of an eagle’s head, is the core symbol of the identity of Madrid’s El Águila cultural complex, designed by Estrada Design.
The complex is located in an old brewery and currently houses the regional library, the archives of the Autonomous Community of Madrid and the historical protocol archive along with rooms for exhibitions and other activities, as well as the offices of the region’s Directorate-General for Cultural Heritage.

El Águila

Branding

A capital A, whose stem is rounded off with the silhouette of an eagle’s head, is the core symbol of the identity of Madrid’s El Águila cultural complex, designed by Estrada Design.
The complex is located in an old brewery and currently houses the regional library, the archives of the Autonomous Community of Madrid and the historical protocol archive along with rooms for exhibitions and other activities, as well as the offices of the region’s Directorate-General for Cultural Heritage.

The El Águila complex, located in the southern part of the city, is comprised of the old renovated factory and some new buildings designed by the architects Tuñón and Mansilla in 1996.

You might also like...

Landscape of Light, Paseo del prado y buen retiro y Paisaje de Artes y las Ciencias

Saramago100

Saramago 100

Design of the commemorative logo/p>

José Saramago, the Portuguese writer and Nobel laureate, would have turned 100 in 2022. For this reason, the Saramago Foundation is promoting a series of events and publications, and to bring them together it has commissioned Estrada Design with the design of the centennial logo.

The logo was presented at the Palacio dos Bicos in Lisbon in May. It has two different variations: one that is only typeface, in which the number 100 is inserted into the word ‘Saramago’, and the other with a capital ‘S’, evoking José Saramago’s head and gaze.

You might also like...

World Flamenco Congress

World Flamenco 
del Congress

Cervantes Institute

The Cervantes Institute, in its work to promote the Spanish language, holds an international Flamenco congress. Designed by Estrada Design and presented in Madrid in the month of May, its logo appears to the rhythm of a fragment of zapateado footwork by the dancer Carmen Amaya.

The logo, a lowercase letter ‘f’, divided in two, has several variations formed of its initial and a number of differing blue and black dots. This page shows several screens and copies of posters of the Congress’ activities.

You might also like...