{"id":16471,"date":"2020-01-09T13:26:35","date_gmt":"2020-01-09T11:26:35","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/carmencita\/"},"modified":"2023-07-11T10:59:33","modified_gmt":"2023-07-11T08:59:33","slug":"carmencita","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/carmencita\/","title":{"rendered":"Carmencita"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ animation_direction=”bottom” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”34px” text_letter_spacing=”-1px” custom_margin_tablet=”||5%|0px” custom_margin_phone=”-18px|1px|39px|” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Carmencita<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”20px” custom_margin=”-23px||” custom_margin_tablet=”-3%|||0px” custom_margin_phone=”-5%||3%” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”1.6em” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

Corporate image and packaging
\nfor this leading spice company<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” text_line_height=”1.4em” custom_margin=”|||-28px” custom_margin_tablet=”2%|||0px” custom_margin_phone=”1%||” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Carmencita turns 100.
Turning a century is a very important milestone. And the number one hundred is, typographically speaking, equal to that numerical and historical importance. The hundred is what we call a round number.<\/p>\n

A discreet curl, on the front of the two zeros, turns the number 100 into an unmistakable Carmencita number, and does so fulfilling the two essential physical characteristics for a good Logo: Work equally in positive and negative and do not lose readability in small sizes.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin_tablet=”0px||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|0px||0px||” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_tablet=”|0px||0px||” padding_last_edited=”on|desktop” custom_padding__hover=”|||” padding_phone=”|0px||0px||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/10\/Imagen-proyecto-Carmencita11-1-scaled.jpg” title_text=”Imagen proyecto Carmencita11″ show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||5px” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”50px||80px” custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

Estrada Design\u2019s proposal entailed simplifying its logo, building its brand and implementing it across its product range, increasing the presence of the brand in displays and packaging to drive and strengthen this own name, which is one of the firm\u2019s primary distinguishing marks.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin_tablet=”0px||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|0px||0px||” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_tablet=”|0px||0px||” padding_last_edited=”on|desktop” custom_padding__hover=”|||” padding_phone=”|0px||0px||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/06\/Imagen-proyecto-Carmencita-1-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width_tablet=”120%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|10px||-12px” custom_margin_tablet=”0px|0px|0px|0px” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/10\/Imagen-proyecto-Carmencita10-scaled.jpg” title_text=”Imagen proyecto Carmencita10″ show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”||5px” global_colors_info=”{}”]
\n[\/et_pb_image][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2018\/11\/Imagen-proyecto-Carmencita3-1.jpg” show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”10px||” custom_margin_tablet=”-15%||15%” custom_margin_phone=”||15%” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”|||-28px” custom_margin_tablet=”-26px||0px|0px” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px” global_colors_info=”{}”]<\/p>\n

This brand, which is an industry leader in Spain and started out in 1920 trading saffron, is based on the image of the young Carmencita, the grandmother of one of the current owners of the firm, wearing traditional dress, a Cordoban hat and a Manila shawl. Estrada Design proposed simplifying its logo and is the mastermind behind the firm\u2019s current image.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2018\/11\/Imagen-proyecto-Carmencita4-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin_tablet=”||15px” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|0px|0px|0px|true|false” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2018\/11\/Imagen-proyecto-Carmencita5-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|5px||” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2018\/11\/Imagen-proyecto-Carmencita6-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|||5px” custom_margin_tablet=”58px|18px||-18px” custom_margin_phone=”51px||” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||300px” custom_margin_tablet=”27px||10%” custom_margin_phone=”7px||5%” custom_margin_last_edited=”on|phone” custom_padding=”0px|0|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2018\/11\/Imagen-proyecto-Carmencita7-1.jpg” show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|10px|10px|-12px” global_colors_info=”{}”]
\n[\/et_pb_image][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/01\/Imagen-proyecto-Carmencita8.jpg” show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”10px|10px||-12px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|||6px” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/10\/Imagen-proyecto-Carmencita112-scaled.jpg” title_text=”Imagen proyecto Carmencita112″ align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|-6px||0px” custom_margin_tablet=”|-6px||-2%” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#636360″ _builder_version=”4.16″ custom_margin=”||-1px” global_colors_info=”{}”]
\n[\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_text_color=”#636360″ text_font_size=”24px” text_line_height=”1em” header_font=”Roboto||||||||” header_2_font=”||||||||” header_2_text_align=”left” header_2_line_height=”1.1em” custom_margin=”|||10px” global_colors_info=”{}”]<\/p>\n

\n
\n
\n
\n

You might also like…<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ custom_padding=”40px|0px|32px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/02\/Minaturas-work26.jpg” url=”https:\/\/estradadesign.eu\/en\/project\/foods-and-wines-from-spain\/” use_overlay=”on” overlay_icon_color=”#ff4400″ hover_overlay_color=”rgba(255,255,255,0.79)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_color_all=”rgba(51,51,51,0.23)” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/09\/Miniaturas-work85.jpg” url=”https:\/\/estradadesign.eu\/en\/project\/farmasierra-group\/” use_overlay=”on” overlay_icon_color=”#ff4400″ hover_overlay_color=”rgba(255,255,255,0.79)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_color_all=”rgba(51,51,51,0.23)” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/09\/Miniaturas-work83-1.jpg” url=”https:\/\/estradadesign.eu\/en\/project\/ole-imports\/” use_overlay=”on” overlay_icon_color=”#ff4400″ hover_overlay_color=”rgba(255,255,255,0.85)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_color_all=”rgba(84,84,84,0.27)” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/07\/Miniaturas-work77.jpg” url=”https:\/\/estradadesign.eu\/en\/project\/icex-routes-and-gastronomy\/” use_overlay=”on” overlay_icon_color=”#ff4400″ hover_overlay_color=”rgba(255,255,255,0.79)” hover_icon=”$||divi||400″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ border_color_all=”rgba(51,51,51,0.23)” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”1%||||false|false” custom_margin_tablet=”20%||||false|false” custom_margin_phone=”15%||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px” animation_direction=”bottom” saved_tabs=”all” global_colors_info=”{}” global_module=”23200″ theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_divider color=”#636360″ _builder_version=”4.16″ custom_margin=”||-9px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_post_nav in_same_term=”on” show_next=”off” prev_text=”Next” module_id=”next-proyect” _builder_version=”4.16″ title_font=”Roboto|500|||||||” title_text_color=”#ff4400″ custom_margin=”||0px|” custom_padding=”0px||0px|” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_nav][et_pb_post_nav in_same_term=”on” show_next=”off” module_id=”next-proyect” _builder_version=”4.16″ title_font=”Roboto|300|||||||” title_text_color=”#636360″ title_font_size=”36px” title_line_height=”1.7em” custom_margin=”0px||||false|false” custom_padding=”0px||0px” title_line_height_tablet=”” title_line_height_phone=”1em” title_line_height_last_edited=”on|phone” custom_css_main_element=”margin-left:0px;” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Carmencita Corporate image and packaging for this leading spice companyCarmencita turns 100. Turning a century is a very important milestone. And the number one hundred is, typographically speaking, equal to that numerical and historical importance. The hundred is what we call a round number. A discreet curl, on the front of the two zeros, turns […]<\/p>\n","protected":false},"author":1,"featured_media":14645,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[46,49,50,51],"project_tag":[],"class_list":["post-16471","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-digital-en","project_category-editorial-en","project_category-packaging-en"],"_links":{"self":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/16471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/comments?post=16471"}],"version-history":[{"count":10,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/16471\/revisions"}],"predecessor-version":[{"id":26452,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/16471\/revisions\/26452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media\/14645"}],"wp:attachment":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media?parent=16471"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_category?post=16471"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_tag?post=16471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}