{"id":16907,"date":"2020-01-09T15:25:38","date_gmt":"2020-01-09T13:25:38","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/el-greco-museum\/"},"modified":"2023-07-11T10:51:00","modified_gmt":"2023-07-11T08:51:00","slug":"el-greco-museum","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/el-greco-museum\/","title":{"rendered":"El Greco Museum"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||30px&#8221; custom_margin_tablet=&#8221;||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;34px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">El Greco Museum<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;70%&#8221; max_width_tablet=&#8221;68%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-23px||&#8221; custom_margin_tablet=&#8221;-3%||0px&#8221; custom_margin_phone=&#8221;-5%||3%&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;1.6em&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"subtitulo\">Brand identity, Wayfinding, Architectural <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;|||-36px&#8221; custom_margin_tablet=&#8221;2%|||0px&#8221; custom_margin_phone=&#8221;1%||-20px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Estrada Design designed the logo for the museum, its publications, website and its signage project.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.4&#8243; global_module=&#8221;20948&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->@media (max-width: 1112px) and (orientation: landscape) { <!-- [et_pb_line_break_holder] -->  .subtitulo {margin-top: 10%;}<!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||13px&#8221; custom_margin_tablet=&#8221;0px||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;0px||0px&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/02\/Material-Proyecto-Museo-del-Greco.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|0px||0px&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||10px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/02\/Material-Proyecto-Museo-del-Greco2.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;5%||&#8221; custom_margin_phone=&#8221;12px|||0px&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px||0px&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; mix_blend_mode=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||10px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-Proyecto-Museo-del-Greco3-scaled.jpg&#8221; title_text=&#8221;Material Proyecto Museo del Greco3&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-17px||0px||false|false&#8221; custom_margin_tablet=&#8221;0%||&#8221; custom_margin_phone=&#8221;0%||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;0px||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; mix_blend_mode=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/01\/Material-Proyecto-Museo-del-Greco8_ENG.jpg&#8221; title_text=&#8221;textogreco&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;-20%||||false|false&#8221; custom_margin_phone=&#8221;-30%||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;156px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-15px||-37px||false|false&#8221; custom_margin_tablet=&#8221;-25px||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;||24px|-24px&#8221; custom_margin_tablet=&#8221;|||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">The museum\u2019s graphic identity is based on the five very vertical letters of its name that generate five versions of the logo. On touring the museum, the separate letters mark the different milestones of the museum from the entrance. An especially vertical system of icons rounds off the identity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||16px&#8221; custom_margin_tablet=&#8221;0px||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; custom_padding_phone=&#8221;&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-Proyecto-Museo-del-Greco12-scaled.jpg&#8221; 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