{"id":17150,"date":"2020-01-10T11:19:27","date_gmt":"2020-01-10T09:19:27","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/casa-de-alba\/"},"modified":"2023-07-11T11:00:38","modified_gmt":"2023-07-11T09:00:38","slug":"casa-de-alba","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/casa-de-alba\/","title":{"rendered":"Casa de Alba"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px” custom_margin_tablet=”||0px” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”34px” text_letter_spacing=”-1px” global_colors_info=”{}”]<\/p>\n

Casa de Alba<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”20px” custom_margin=”-23px||” custom_margin_tablet=”-3%||” custom_margin_phone=”-5%||3%” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”1.6em” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]Brand Identity and Product Design
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” text_line_height=”1.4em” custom_margin=”|||-36px” custom_margin_tablet=”2%|||0px” custom_margin_phone=”1%||” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]The Casa de Alba brand, designed by Estrada Design, seeks a balance between the heraldic tradition of one of the oldest surnames in Europe and the requirements of commercial communication.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_padding=”||” custom_padding_tablet=”0px||0px” custom_padding_phone=”” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/01\/Material-proyecto-Casa-de-Alba2.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|5px||0px” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/01\/Material-proyecto-Casa-de-Alba.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|0px||5px” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”|||-26px” custom_margin_tablet=”|||0px” custom_margin_phone=”|||0px” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]In order to prepare the central element of the brand, its symbol, Estrada Design used the coat of arms of the Casa de Alba, focussing on the only one of its four fields whose symbolic root is of Spanish origin, compared to the other three fields that represent heraldic elements from England, Scotland and Ireland. The core component of the brand is a blue and silver, slightly curved, chequered field, or as is said in Heraldry, inscribed on an escutcheon, and a simplified version of the five-point ducal crown.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||300px” custom_margin_tablet=”||15%” custom_margin_phone=”||10%” custom_margin_last_edited=”on|desktop” custom_padding=”|0px|0px|0px” custom_padding_tablet=”0px||” custom_padding_phone=”” animation_direction=”bottom” global_colors_info=”{}” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||10px” custom_padding_tablet=”|0px|0px|0px” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”|0px|0px|0px” padding_last_edited=”on|tablet” custom_padding__hover=”|||” custom_padding_phone=”|0px|0px|0px” padding_phone=”|0px|0px|0px”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/01\/Material-proyecto-Casa-de-Alba3.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||10px” custom_padding_tablet=”0px|0px|0px|0px” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_tablet=”0px|0px|0px|0px” padding_last_edited=”on|desktop” custom_padding__hover=”|||” custom_padding_phone=”0px|0px|0px|0px” padding_phone=”0px|0px|0px|0px”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2019\/01\/Material-proyecto-Casa-de-Alba4.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin_tablet=”1%||” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#636360″ _builder_version=”4.16″ custom_margin=”||-1px” global_colors_info=”{}”]<\/p>\n

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Casa de Alba Brand Identity and Product Design The Casa de Alba brand, designed by Estrada Design, seeks a balance between the heraldic tradition of one of the oldest surnames in Europe and the requirements of commercial communication.In order to prepare the central element of the brand, its symbol, Estrada Design used the coat of […]<\/p>\n","protected":false},"author":1,"featured_media":14514,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[46,47,51],"project_tag":[],"class_list":["post-17150","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-communication","project_category-packaging-en"],"_links":{"self":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/comments?post=17150"}],"version-history":[{"count":8,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17150\/revisions"}],"predecessor-version":[{"id":26466,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17150\/revisions\/26466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media\/14514"}],"wp:attachment":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media?parent=17150"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_category?post=17150"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_tag?post=17150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}