{"id":17226,"date":"2020-01-10T12:30:20","date_gmt":"2020-01-10T10:30:20","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/linea-madrid\/"},"modified":"2023-07-11T10:52:17","modified_gmt":"2023-07-11T08:52:17","slug":"linea-madrid","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/linea-madrid\/","title":{"rendered":"Linea Madrid"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||30px&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;34px&#8221; text_letter_spacing=&#8221;-1px&#8221; text_line_height=&#8221;1.1em&#8221; custom_margin_tablet=&#8221;-3%||||false|false&#8221; custom_margin_phone=&#8221;-5%||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Linea Madrid<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;-30px||&#8221; custom_margin_tablet=&#8221;-3%||||false|false&#8221; custom_margin_phone=&#8221;-5%||3%||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;1.6em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p Class=\"subtitulo\">Brand identity, Architectural graphics, Cross-sectional design<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;|||-36px&#8221; custom_margin_tablet=&#8221;2%|||0px|false|false&#8221; custom_margin_phone=&#8221;0%||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]L\u00ednea Madrid is the name and concept proposed by Estrada Design for the line used by the City Council to keep in contact with citizens. A brand that identifies, in an integrated manner, the three citizen service channels available: the 010 telephone line, Citizen Service Bureaux and the Online Service.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.4&#8243; global_module=&#8221;20948&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->@media (max-width: 1112px) and (orientation: landscape) { <!-- [et_pb_line_break_holder] -->  .subtitulo {margin-top: 10%;}<!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_margin_tablet=&#8221;||10%||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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title_text=&#8221;lineas madrid18&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|5px||&#8221; custom_margin_tablet=&#8221;|0px|5%||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||10px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/lineas-madrid19-scaled.jpg&#8221; title_text=&#8221;lineas madrid19&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||-5px&#8221; custom_margin_tablet=&#8221;|0px|5%|-3%|false|false&#8221; 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custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/lineas-madrid22-scaled.jpg&#8221; title_text=&#8221;lineas madrid22&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;49px|5px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||10px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/lineas-madrid20-scaled.jpg&#8221; title_text=&#8221;lineas madrid20&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;27%|5px|||false|false&#8221; custom_margin_tablet=&#8221;15%|0px||-2%|false|false&#8221; custom_margin_phone=&#8221;|||-3%|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;12%|||0px|false|false&#8221; custom_margin_tablet=&#8221;8%|||-2%|false|false&#8221; custom_margin_phone=&#8221;|||-3%|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The programme developed by Estrada Design, in collaboration with the architect Lorenzo Alonso, covers not only the spatial articulation and the interior architecture of the 25 service bureaux, but also the design of the Madrid website, the image of the 010 information telephone number, the brand architecture for the three services and the communication campaign.[\/et_pb_text][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/lineas-madrid21-scaled.jpg&#8221; title_text=&#8221;lineas madrid21&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;10%|||-5px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;50px||||false|false&#8221; custom_margin_tablet=&#8221;4%||||false|false&#8221; custom_margin_phone=&#8221;2%||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/lineas-madrid17-scaled.jpg&#8221; title_text=&#8221;lineas madrid17&#8243; _builder_version=&#8221;4.16&#8243; 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