{"id":17244,"date":"2020-01-10T12:44:56","date_gmt":"2020-01-10T10:44:56","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/bicilinea\/"},"modified":"2023-07-11T11:01:57","modified_gmt":"2023-07-11T09:01:57","slug":"bicilinea","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/bicilinea\/","title":{"rendered":"Bicil\u00ednea"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||30px&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto||||||||&#8221; text_font_size=&#8221;34px&#8221; text_letter_spacing=&#8221;-1px&#8221; text_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bicil\u00ednea<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;-30px||&#8221; custom_margin_tablet=&#8221;-3%||||false|false&#8221; custom_margin_phone=&#8221;-5%||-2%||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|38%|||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;1.6em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"subtitulo\">Bikeway system, Las Rozas, Madrid\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;|||-26px&#8221; custom_margin_tablet=&#8221;2%|||0px|false|false&#8221; custom_margin_phone=&#8221;1%||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Bicil\u00ednea is one of the pioneering projects geared towards creating a network of urban bike paths that can be recognised by the symbol of a person riding on two wheels.<\/p>\n<p>Estrada Design designed Bicil\u00ednea\u2019s Visual Identity, which covers the creation of the naming, the development of the logo and the project\u2019s general graphics, including use of the image in all the signage, the mobile app and the design of the informative leaflet.<\/p>\n<p>The project, directed at promoting the use of the bicycle as a safe method of mobility and fostering healthy habits, was an initiative of the Town Council of Las Rozas in Madrid.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.4&#8243; global_module=&#8221;20948&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->@media (max-width: 1112px) and (orientation: landscape) { <!-- [et_pb_line_break_holder] -->  .subtitulo {margin-top: 10%;}<!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;50px||&#8221; custom_margin_tablet=&#8221;-5%||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/proyecto_Bicilinea7-scaled.jpg&#8221; title_text=&#8221;proyecto_Bicilinea7&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|5px|||false|false&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/proyecto_Bicilinea8-scaled.jpg&#8221; title_text=&#8221;proyecto_Bicilinea8&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;14px|5px|||false|false&#8221; 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use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;12px||300px||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/proyecto_Bicilinea9-scaled.jpg&#8221; title_text=&#8221;proyecto_Bicilinea9&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|5px||&#8221; custom_margin_tablet=&#8221;|0px|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/proyecto_Bicilinea11-scaled.jpg&#8221; title_text=&#8221;proyecto_Bicilinea11&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;65%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;16%|0%|||false|false&#8221; custom_margin_tablet=&#8221;5%|0px|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||10px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/proyecto_Bicilinea10_sin-scaled.jpg&#8221; title_text=&#8221;proyecto_Bicilinea10_sin&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||-5px&#8221; custom_margin_tablet=&#8221;3%|||-2%|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|300|||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;|||16px&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Bicil\u00ednea is part of the Las Rozas smart green project, a project that seeks to place Las Rozas among the most advanced Smart City in Europe, applying new technologies to improve the quality of urban life and citizen participation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; 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Estrada Design designed Bicil\u00ednea\u2019s Visual Identity, which covers the creation of the naming, the development of the logo and the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15016,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[46,47,71],"project_tag":[],"class_list":["post-17244","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-communication","project_category-wayfinding-en"],"_links":{"self":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/comments?post=17244"}],"version-history":[{"count":16,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17244\/revisions"}],"predecessor-version":[{"id":26472,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/17244\/revisions\/26472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media\/15016"}],"wp:attachment":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media?parent=17244"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_category?post=17244"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_tag?post=17244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}