{"id":20756,"date":"2020-07-28T10:59:42","date_gmt":"2020-07-28T08:59:42","guid":{"rendered":"http:\/\/estradadesign.eu\/project\/fundacion-meditarraneo\/"},"modified":"2023-07-11T10:45:58","modified_gmt":"2023-07-11T08:45:58","slug":"fundacion-meditarraneo","status":"publish","type":"project","link":"https:\/\/estradadesign.eu\/en\/project\/fundacion-meditarraneo\/","title":{"rendered":"Fundaci\u00f3n Meditarr\u00e1neo"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px” custom_margin_tablet=”||0px” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto||||||||” text_font_size=”34px” text_letter_spacing=”-1px” text_line_height_tablet=”” text_line_height_phone=”1.1em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Fundaci\u00f3n Mediterr\u00e1neo<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”20px” custom_margin=”-23px||” custom_margin_tablet=”-3%||” custom_margin_phone=”-5%||3%” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”1.6em” text_font_size_last_edited=”on|tablet” saved_tabs=”all” global_colors_info=”{}”]New Brand Identity[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” text_line_height=”1.4em” custom_margin=”|||-39px” custom_margin_tablet=”2%|||0px” custom_margin_phone=”1%||” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]The key word in this identity process is Mediterranean, which has always been linked to the Foundation, with just one problem: the more than 600 entries registered in the European Trademark Office. It took a long time for the Foundation to be able to use the word legally as its name.<\/p>\n

Now the word Mediterranean takes center stage. It is large, strong and positive, conveying to us not only culture and nature, but also life and the origin of our civilization. All that force contained in the word Mediterranean makes using a symbol or a sign unnecessary and even counter-productive, and that is why it is the image of the new Foundation. A Foundation that has three core areas of content: art, culture and the environment. These three things are there, encompassed in the Mediterranean.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”||50px||false|false” custom_margin_tablet=”-5%||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo2.jpg” title_text=”Material proyecto Mediterraneo2″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|||5px” global_colors_info=”{}”]<\/p>\n

[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo.jpg” title_text=”Material proyecto Mediterraneo” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|5px||” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”0px||80px||false|false” custom_margin_tablet=”-60%||3%||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”|||-30px” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]Here at Estrada our proposal was to use no other symbol than the word itself, a strong graphic image split into three compact lines. In a deep blue, the graphic accent of the \u00e1 juts out over the edge of the logo as if it were a link, connecting the word Foundation to it. \u201cThe graphics speak more about a Mediterr\u00e1neo Fundaci\u00f3n than a Fundaci\u00f3n Mediterr\u00e1neo; Mediterranean is too big a word for it to be preceded by anything\u201d.<\/p>\n

\u201cWe wrote the word Mediterranean hundreds of times, in different ways; we replaced part of the letters by drawings, to give it greater visual quality, yet both we and the people who run the Foundation reached the conclusion that this is the best\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ custom_margin=”||50px||false|false” custom_margin_tablet=”8%|auto|-7px|auto|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo4.jpg” title_text=”Material proyecto Mediterraneo4″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo5.jpg” title_text=”Material proyecto Mediterraneo5″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo6.jpg” title_text=”Material proyecto Mediterraneo6″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”0px||80px||false|false” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”|||-30px” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]The corporate communication to show the time of the new brand has been structured in several \u201cwaves\u201d. The first is titled: \u201cFundaci\u00f3n Caja Mediterr\u00e1neo is now Fundaci\u00f3n Mediterr\u00e1neo\u201d. It is a Foundation that comes into being with extensive experience, but which does not in any way forsake its past, its enormous art collection or its important artistic heritage, its cultural centers, etc.\u201d.<\/p>\n

\u201cNow we are Fundaci\u00f3n\u201d will be followed by the next wave of advertising that will speak through the heart, using the same protruding accent in the graphic image. \u201cNow it is not backed by an institution or a major corporation; everything is willingness and heart to create culture and activities for people\u201d.<\/p>\n

The nature of an institution that does not aim to reap any profit is linked to this message: \u201cOnly Fundaci\u00f3n, all Fundaci\u00f3n\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ custom_margin=”||||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo7.jpg” title_text=”Material proyecto Mediterraneo7″ _builder_version=”4.16″ custom_margin=”|-10px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo8-scaled.jpg” title_text=”Material proyecto Mediterraneo8″ _builder_version=”4.16″ custom_margin=”|||-23px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_id=”mediterraneo-foto” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”35px||50px||false|false” custom_padding=”0px|0px|0px|0px” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo9.jpg” title_text=”Material proyecto Mediterraneo9″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|10px|||false|false” custom_margin_tablet=”-5%|0px|7%||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||10px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/estradadesign.eu\/wp-content\/uploads\/2020\/07\/Material-proyecto-Mediterraneo10.jpg” title_text=”Material proyecto Mediterraneo10″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”|||0px|false|false” custom_margin_tablet=”|||-8px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”||15%||false|false” custom_margin_phone=”||10%||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_gallery gallery_ids=”21457,21461,21459,21463″ fullwidth=”on” module_id=”galeria” _builder_version=”4.16″ background_layout=”dark” saved_tabs=”all” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_font_size=”17px” custom_margin=”|||-30px” custom_margin_tablet=”-5%|||0px|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]Here at Estrada Design we have no doubt that design has the power to build businesses and countries. It is essential that we view design as a problem-solving, applied art. In this time of pandemic, design, along with innovation and research, can be an important factor in contributing to recovery. A business factor. It cannot be an add-on; it has to promote better communication, stimulate, inspire, propose\u2026 it is not something superfluous, on the contrary, it is an economic and cultural driver.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”300px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#636360″ _builder_version=”4.16″ custom_margin=”||-1px” global_colors_info=”{}”]<\/p>\n

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Fundaci\u00f3n Mediterr\u00e1neoNew Brand IdentityThe key word in this identity process is Mediterranean, which has always been linked to the Foundation, with just one problem: the more than 600 entries registered in the European Trademark Office. It took a long time for the Foundation to be able to use the word legally as its name. Now […]<\/p>\n","protected":false},"author":1,"featured_media":20579,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[46,47,49,53],"project_tag":[74,76,72,73,77,75],"class_list":["post-20756","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-en","project_category-communication","project_category-digital-en","project_category-posters","project_tag-branding-en","project_tag-cam-en","project_tag-fundacion-mediterraneo-en","project_tag-logo-en","project_tag-mediterraneo-en","project_tag-new"],"_links":{"self":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/20756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/comments?post=20756"}],"version-history":[{"count":43,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/20756\/revisions"}],"predecessor-version":[{"id":26347,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project\/20756\/revisions\/26347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media\/20579"}],"wp:attachment":[{"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/media?parent=20756"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_category?post=20756"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/estradadesign.eu\/en\/wp-json\/wp\/v2\/project_tag?post=20756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}