Brand Name and Identity
CajaViva is the outcome of the merger of four Spanish rural banks: Caja Rural of Burgos, of Fuentepelayo, of Segovia and of Castelldans. These banks are financially sound and remain true to the rural bank concept, at the service of cooperative members, small savers and companies. Its name and symbol, a bold, geometric ear of wheat, were designed by Estrada Design. The ear of wheat, implied by three regular rhomboids, affords a fresh vision of a reality deeply entrenched in the rural world of Spain..
Estrada Design is also the author of the naming. CajaViva, which like all good names is short, resounding and direct, expresses the validity of rural banks in the 21st century.
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