SGAE, Spanish Association
of Authors and Editors

Graphic Image for the Creators’ Congress

The Creators’ Congresses, promoted by the Spanish Association of Authors and Editors, SGAE, are a platform for driving the figure of the creator.

Para conmemorar este evento Estrada Design concibe un logotipo compuesto por tres figuras que son la representación de los creadores.

Firstly, the studio designed the central figure, the paradigm of the creator, with its feet on the ground and its arm stretching upwards to reach the moon. To round off the image for the Congresses, Estrada Design added a further two, one on each side, in conjunction with a blue star and a yellow sun.

The intensity of this composition lies in its apparent simplicity, with geometric and flat shapes, using only the three primary colours.

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