Lightscape

The name and graphic identity for the Unesco World Heritage candidacy: ‘Paseo del Prado and Buen Retiro, Landscape of the Arts and Sciences of Madrid’

Promoted by the Ministry of Culture, the Government of the Madrid Region and organised by the City Council, the candidacy of the ensemble known as ‘Paseo del Prado and Buen Retiro, Landscape of the Arts and Sciences of Madrid’ has been submitted to the UNESCO for its declaration as a World Heritage Site.
Estrada Design has designed the name and brand for this lightscape and has spearheaded the first public exposure campaign using advertising panels, banners and columns displaying photographs of the space and the city’s characteristic sky at daybreak.

Paisaje de la luz identidad

The campaign is rounded off with graphics based on the space’s own logo and the presentation of a Manifesto of Light signed by a large number of institutions, museums and other entities located within the lightscape.

…Light, reason, culture and nature

are the unifying backbone of the Paseo del Prado

and the Buen Retiro as the Landscape of the

Arts and Sciences, a civic, illustrated space

that has evolved since the 16th century, maintaining

its essence.

This lightscape illuminates everyone,

citizens and visitors who

have experienced, enjoyed and felt it,

it is the historical memory of Goya

and of Ramón y Cajal, of the Guernica

and of the Puerta de Alcalá, of the lions

of the Congress of Deputies

and of the legends of the House

of America,…

Fragment from
the Light Manifesto

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