Landscape of Light

Paseo del Prado and Buen Retiro
Landscape of Arts and Sciences of Madrid
Name and graphic identity for the Unesco World Heritage candidature

Creation of the name and visual identity of the nomination proposal submitted to the UNESCO by the Ministry of Culture of the Government of Spain and the Autonomous Community and City Council of Madrid to declare this iconic space in the capital a World Heritage Site.

Design and art direction of two communication campaigns, including digital animations for urban advertising panels and screens, and the website.

Home image for the website,paisajedelaluz.es, developed by Estrada Design

…Light, reason, culture and nature

are the unifying backbone of the Paseo del Prado

and the Buen Retiro as the Landscape of the

Arts and Sciences, a civic, illustrated space

that has evolved since the 16th century, maintaining

its essence.

This lightscape illuminates everyone,

citizens and visitors who

have experienced, enjoyed and felt it,

it is the historical memory of Goya

and of Ramón y Cajal, of the Guernica

and of the Puerta de Alcalá, of the lions

of the Congress of Deputies

and of the legends of the House

of America,…

Fragment from
the Light Manifesto

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