The Walker
Book Cover
Designed by Estrada Design and edited by Alianza Editorial.
The Walker: On Losing and Finding Oneself in the Modern City (Verso, 2020), a series of chapters on writers including Chesterton, Dickens, Ford, Wells and Woolf, all of whom have placed the experience of walking in the metropolis at the centre of their attempts to understand and represent modernity…
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Alianza Editorial
The Paperback Book. Ten Years
It has been ten years since Alianza Editorial set about redesigning its iconic The Paperback Book collection, which comprises 1,300 active titles and whose design was entrusted to Manuel Estrada’s studio.
Estrada Design has undertaken a comprehensive graphic project that encompasses not only the book covers but also the art direction of bookstore materials and campaigns, such as this one to celebrate its 10th anniversary.
Today publishing is a mortal sin, some say. In the months of February and March 2021, this tribute to Alianza’s The Paperback Book will bring together writers, literary critics and journalists who, with the collaboration of booksellers and readers, will gather to celebrate reading inspired by works from the extensive catalogue of Alianza’s The Paperback Book collection.
Over these 10 years, the new paperback book has made a meticulous selection of texts, classics, literature and thought, and published a significant number of new editorial developments, all carefully chosen and edited.
One of the chief initiatives of Alianza’s The Paperback Book collection is design. Tasked to Manuel Estrada and Estrada Design, over these 10 years they have produced hundreds of covers and complementary materials, such as this ‘The sin of reading’ campaign.
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A Six Year
Publication of the Study
Every year, the pivotal period between the last days of the year that is ending and the first days of the one that is beginning becomes a fertile time for creation. A multitude of images, videos and graphics crowds the atmosphere for several weeks, broadcasting corporate messages and good wishes from companies
and institutions.
Designers examine the digits composing the number that represents the new year, looking for features and shapes to make it more memorable and expressive.
At Estrada Design, we make the most of this transitional period in the calendar to take visual stock of the past year and select a few projects to represent it.
We are thus continuing with a series of annual publications to share our work with collaborators, design professionals and, above all, with the teams at companies and institutions who make the work possible.
Logos, Brands and Identity programs are an essential part of Estrada Design’s work every year.
These are projects whose intensity, scope and complexity cannot be reflected in this short, essentially visual selection.
But they remain the projects that best explain the activity of a company committed to demonstrating and reconciling design’s economic and business utility with its characteristic of being an expression of contemporary culture.
Another large part of Estrada Design’s activity is linked to this cultural and communicative dimension of design. This work is generally for Cultural institutions, Museums, Universities and public, social or cultural entities.
These projects reveal another essential dimension of design: its public interest. Finally, this selection of projects also gives visual prominence to the importance of editorial design in our work.
Magazines, digital publications and, notably, book covers, continue to play a highly significant role as tools for visualisation and showcasing knowledge.
Thanks to their content and visual capacity, books continue to stand out as one of the flagships of the Cultural industry.
At Estrada Design, we are publishing this project summary at the beginning of 2026, which we hope will be a favourable period for human intelligence and good design.
We are thus continuing with a series of annual publications to share our work with collaborators, design professionals and, above all, with the teams at companies and institutions who make the work possible.
Logos, Brands and Identity programs are an essential part of Estrada Design’s work every year.
These are projects whose intensity, scope and complexity cannot be reflected in this short, essentially visual selection.
But they remain the projects that best explain the activity of a company committed to demonstrating and reconciling design’s economic and business utility with its characteristic of being an expression of contemporary culture.
Another large part of Estrada Design’s activity is linked to this cultural and communicative dimension of design. This work is generally for Cultural institutions, Museums, Universities and public, social or cultural entities.
These projects reveal another essential dimension of design: its public interest. Finally, this selection of projects also gives visual prominence to the importance of editorial design in our work.
Magazines, digital publications and, notably, book covers, continue to play a highly significant role as tools for visualisation and showcasing knowledge.
Thanks to their content and visual capacity, books continue to stand out as one of the flagships of the Cultural industry.
At Estrada Design, we are publishing this project summary at the beginning of 2026, which we hope will be a favourable period for human intelligence and good design.
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