Now the word Mediterranean takes center stage. It is large, strong and positive, conveying to us not only culture and nature, but also life and the origin of our civilization. All that force contained in the word Mediterranean makes using a symbol or a sign unnecessary and even counter-productive, and that is why it is the image of the new Foundation. A Foundation that has three core areas of content: art, culture and the environment. These three things are there, encompassed in the Mediterranean.
“We wrote the word Mediterranean hundreds of times, in different ways; we replaced part of the letters by drawings, to give it greater visual quality, yet both we and the people who run the Foundation reached the conclusion that this is the best”.
“Now we are Fundación” will be followed by the next wave of advertising that will speak through the heart, using the same protruding accent in the graphic image. “Now it is not backed by an institution or a major corporation; everything is willingness and heart to create culture and activities for people”.
The nature of an institution that does not aim to reap any profit is linked to this message: “Only Fundación, all Fundación”.
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