Brand Image
The association that encompasses all Spanish universities needed to strengthen and revamp its image. The new symbol is a letter U, the typographic sum of the one hundred universities it comprises.
CRUE acts as a liaison with the central government and its purpose is to lead the promotion of academic life at a time of significant challenges for universities and to transfer their values to society. The new brand seeks to convey a message of power, will and capability, as well as serving to express and strengthen relations between universities, their working groups and their projects.
CRUE works to promote Spanish universities and to contribute to the development and progress of Spanish society and its university teaching by improving higher education, scientific research and knowledge transfer.
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