Summers in the City
Branding and Communication
Design of the image of the summer festival of musical and theatrical entertainment in Madrid.

Estrada Design created an image based on the initial of the word Verano (summer in English): a letter V formed of two colours that are reminiscent of the streamers or pennants that decorate popular fiestas and open-air dances in Spain.

Estrada Design has also been charged with the graphic communication of several editions, working on a core graphic element applied in different ways and a colour code to identify different areas, venues or activities.

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