The Casa de Alba brand, designed by Estrada Design, seeks a balance between the heraldic tradition of one of the oldest surnames in Europe and the requirements of commercial communication.

In order to prepare the central element of the brand, its symbol, Estrada Design used the coat of arms of the Casa de Alba, focussing on the only one of its four fields whose symbolic root is of Spanish origin, compared to the other three fields that represent heraldic elements from England, Scotland and Ireland. The core component of the brand is a blue and silver, slightly curved, chequered field, or as is said in Heraldry, inscribed on an escutcheon, and a simplified version of the five-point ducal crown.