Olé Imports

Product and identity design
Estrada Design created the corporate identity: two intertwined wine glasses with streamlined geometry that conveys the determination and strength of the company’s two founding partners.

The studio designs wine labels and brands for them that reflect their promising, groundbreaking nature, and enhance, in turn, their quality image. To this end, Estrada Design uses strong distinguishing marks, easily-recognisable short names and distinctive signs and illustrations that accentuate their fresh appearance and relationship with the land.

Olé Imports is an up-and-coming firm that distributes and exports Spanish wine to the United States and Canada and experiments in new ways of making good wine, of selling it at an affordable price and which has found a niche in the US market.

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