El Greco Museum
Brand identity, signage, architectural graphics,
corporate publications, website
Estrada Design designed the logo for the museum, its publications, website and its signage project.
The museum’s graphic identity is based on the five very vertical letters of its name that generate five versions of the logo. On touring the museum, the separate letters mark the different milestones of the museum from the entrance. An especially vertical system of icons rounds off the identity.
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