The Army Museum

Brand Identity. Signage

This noteworthy museum on the military history and history of Spain, located in the historic building of the Fortress of Toledo, is one of the most important military museums in the world. Promoted by the Ministry of Defence and the Ministry of Culture of Spain, it was inaugurated in 2010.

Estrada Design is the mastermind behind the brand, the visual identity and the museum project. The brand is based on a distinctive sign that is a simplification of the image of the Fortress of Toledo.

Photo by Greta Schölderle Møller - Fortress of Toledo

The aim of the museum project is to link as far as possible the history of the Army to the history of Spain, using the very best images from the history of art.