Estrada Design began working on the image of the School of Industrial Organisation at a time when the philosophy of the institution itself was changing, combining business training with methodologies centred on technology, innovation, sustainability and the promotion of an entrepreneurial spirit.

Using a combination of yellow, red and green, Estrada Design created a symbol that evokes technology, continuous movement and innovation, something intrinsic to the spirit of the school: movement, evocation of the environment and energy. All of the above was used to create an integrated communication and signage system for its facilities, stationery and graphic image, in addition to an advertising campaign featuring a bold photographic concept, the work of Isabel Muñoz.