Linea Madrid

Brand identity, Architectural graphics, Cross-sectional design

Línea Madrid is the name and concept proposed by Estrada Design for the line used by the City Council to keep in contact with citizens. A brand that identifies, in an integrated manner, the three citizen service channels available: the 010 telephone line, Citizen Service Bureaux and the Online Service.
The programme developed by Estrada Design, in collaboration with the architect Lorenzo Alonso, covers not only the spatial articulation and the interior architecture of the 25 service bureaux, but also the design of the Madrid website, the image of the 010 information telephone number, the brand architecture for the three services and the communication campaign.

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