Corporate image design for Persán, a Spanish company at the forefront of the detergent industry on the Iberian Peninsula and a technology innovation benchmark in Europe.

The new brand design introduces the emotional factor as a core ingredient in corporate culture. It conveys and establishes its values, succeeds in guaranteeing sales and ensures a positive presence in society. In tandem, it enhances the feeling of belonging, unites and serves as a brand identifier

The competitive international market needs images to effectively reflect products and business capability. Innovation is one of the driving forces that has led Persán to the level of major global leaders.