Sorolla Catalogue
Exhibition Book
Designed by Estrada Design and published by the Sorolla Museum Foundation and the Iberdrola and Mutua Madrileña Foundations, this exhibition’s catalogue includes more than 100 sketches, never previously exhibited together, by Joaquín Sorolla, undoubtedly one of the best painters and sketchers in the history of Spanish art.
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CajaViva
Brand Name and Identity
CajaViva is the outcome of the merger of four Spanish rural banks: Caja Rural of Burgos, of Fuentepelayo, of Segovia and of Castelldans. These banks are financially sound and remain true to the rural bank concept, at the service of cooperative members, small savers and companies. Its name and symbol, a bold, geometric ear of wheat, were designed by Estrada Design. The ear of wheat, implied by three regular rhomboids, affords a fresh vision of a reality deeply entrenched in the rural world of Spain..
Estrada Design is also the author of the naming. CajaViva, which like all good names is short, resounding and direct, expresses the validity of rural banks in the 21st century.
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Brand Image
The association that encompasses all Spanish universities needed to strengthen and revamp its image. The new symbol is a letter U, the typographic sum of the one hundred universities it comprises.
CRUE acts as a liaison with the central government and its purpose is to lead the promotion of academic life at a time of significant challenges for universities and to transfer their values to society. The new brand seeks to convey a message of power, will and capability, as well as serving to express and strengthen relations between universities, their working groups and their projects.
CRUE works to promote Spanish universities and to contribute to the development and progress of Spanish society and its university teaching by improving higher education, scientific research and knowledge transfer.
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Art Center
30 Years on the Road
Estrada Design created, for the Art Center of Miami, the graphic image for the project titled ‘30 Years on the Road’. This initiative celebrates the institution’s 30th anniversary with a retrospective exhibition that highlights the resurgence of Lincoln Road and the centre’s many contributions to this iconic Miami Beach highway.
The exhibition showed the work of several artists, framed by the graphic image that illustrates the project.
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