Estrada Design worked for the Autonomous Community of Madrid for three years in a variety of environment-related topics. The studio created the distinctive sign and visual identity for the waste recycling campaigns based on a simple slogan/logo: ‘Recycle’, with a bold typeface and circle, in reference to the water or nitrogen cycles that always automatically recycle in nature. Estrada Design also designed the posters and the TV ad in addition to the graphics for all the visual communication.

For this campaign, Estrada Design created hoardings in partnership with Ecoembalajes España (Ecoembes), an association comprising manufacturers of packaged products and packaging, Ecovidrio; the Federation of Municipalities of Madrid; and the Department of the Environment and Urban Planning of the Autonomous Region of Madrid itself.

Using a combination of yellow, red and green, Estrada Design created a symbol that evokes technology, continuous movement and innovation, something intrinsic to the spirit of the school: movement, evocation of the environment and energy. All of the above was used to create an integrated communication and signage system for its facilities, stationery and graphic image, in addition to an advertising campaign featuring a bold photographic concept, the work of Isabel Muñoz.