Communication | Estrada Design

Casa Pasarela

by f8c898fb93 | Jan 10, 2020

Casa Pasarela

Identity and Communication

The graphic image, logo, brand and communication of Casa Pasarela, the leading Spanish house and home design trade fair organised by IFEMA.

Laureate International Universities

by f8c898fb93 | Jan 10, 2020

Laureate International Universities

Graphic Identity

The distinctive sign designed for the US company Laureate is a vibrant orange-coloured bay leaf, containing the letter L. This symbol is reminiscent of the laurel wreath as an icon of success or excellence. The group needed to introduce a distinctive sign that would represent it and would gradually be accepted by all of its universities; hence, the complexity of the project centred on the coexistence of the new sign with each university’s already existing graphic image. Before reaching this solution, a strategy was developed that would serve to verify different brand architectures and subsequent levels of deployment of the new identity.

Estrada Design is the author of the brand design and the User Manual, as well as their adaptations for all the universities in the network.

Laureate International Universities is the world’s leading international private university and higher-education network. Its universities share knowledge and best practices in the higher-education field with the aim of training internationally qualified professionals. Originating in the United States, it currently comprises more than 40 universities around the world, including the Universidad Europea of Madrid and the Universidad Europea of Valencia.

Laureate International Universities is the world’s leading international private university and higher-education network. Its universities share knowledge and best practices in the higher-education field with the aim of training internationally qualified professionals. Originating in the United States, it currently comprises more than 40 universities around the world, including the Universidad Europea of Madrid and the Universidad Europea of Valencia.

Bea Rey Museum

by f8c898fb93 | Jan 10, 2020

Bea Rey Museum

Graphic Identity, Signage, Website

A museum in La Coruña dedicated to the works of the artist Bea Rey. Estrada Design is the mastermind behind its corporate identity, signage and architectural graphics. The studio also produces the museum catalogue, the webpage and other identity elements, such as merchandising, invitations and brochures. Inaugurated in 2019.

Vieco

by f8c898fb93 | Feb 16, 2023

Vieco

Identity and Applications

Vieco is a young enterprise. At once a medical center and a quality boutique within the medicine and cosmetic surgery clinics on Bárbara de Braganza street in Madrid.

Clinic showcase design.

Spain Exhibits

by f8c898fb93 | Jan 13, 2020

Spain Exhibits 2007

The brand of the State-owned
International Exhibition

The brand of the State-owned International Exhibition Enterprise, responsible for the Spanish pavilions at international trade fairs and a large portion of Spanish exhibitions overseas.

This state-owned enterprise commissioned its new image from Estrada Design after the studio won a bid for the graphics of the Spanish pavilion at the Zaragoza International Exhibition 2008. The commission called for a bold image, able to represent Spain overseas and forsaking clichés.