by f8c898fb93 | Jan 9, 2020
A brand guaranteeing gas
and oil reserves
Cores’ image, designed by Estrada Design in 2013, expresses the values of a corporation tasked with guaranteeing the preservation of gas and oil reserves in Spain. The symbol consists of a bold red circle that contains and protects a permanently full half, which is, in turn, a letter “C”, the initial of the company’s name.
Estrada Design also designs the annual reports, the corporate website and the statistical reports on the Spanish power industry published by CORES, which is charged with preparing and disseminating all the information on oil and gas in Spain.
by f8c898fb93 | Jan 9, 2020
Corporate Publications, Website
Estrada Design has been designing for Repsol since 2008: its paper publications, such as annual reports, books and corporate pamphlets, as well as its digital projects, including the website and newsletters.
In 2018, it prepared the first Integrated Management Report, which recently received third prize for the best Financial Report at the IR Magazine Awards presented in London.
Repsol publicó en 2019 la “Hoja de ruta ante el cambio climático”, mostrando su implicación en el camino de la sostenibilidad y en el cumplimiento de objetivos del Acuerdo de París sobre la reducción de las emisiones
de CO2.
The onomastic book of the largest Spanish refinery in Cartagena and samples of the newsletters designed by Estrada Design.
by f8c898fb93 | Jan 9, 2020
Corporate image and packaging
for this leading spice company
Carmencita turns 100.
Turning a century is a very important milestone. And the number one hundred is, typographically speaking, equal to that numerical and historical importance. The hundred is what we call a round number.
A discreet curl, on the front of the two zeros, turns the number 100 into an unmistakable Carmencita number, and does so fulfilling the two essential physical characteristics for a good Logo: Work equally in positive and negative and do not lose readability in small sizes.
Estrada Design’s proposal entailed simplifying its logo, building its brand and implementing it across its product range, increasing the presence of the brand in displays and packaging to drive and strengthen this own name, which is one of the firm’s primary distinguishing marks.
This brand, which is an industry leader in Spain and started out in 1920 trading saffron, is based on the image of the young Carmencita, the grandmother of one of the current owners of the firm, wearing traditional dress, a Cordoban hat and a Manila shawl. Estrada Design proposed simplifying its logo and is the mastermind behind the firm’s current image.
by f8c898fb93 | Jan 9, 2020
Brand Identity, Corporate
Publications, Website
The visual identity of the Repsol Foundation is articulated around a symbol formed of human silhouettes in Repsol’s corporate colours that draw the world and express the idea that people are energy.
Estrada Design also designed the Foundation’s annual publications and website, combining bold graphics with the institutional colours and introducing, in black and white and colour, photographs of people, the invariable target of the projects driven and sponsored by the Foundation.
by f8c898fb93 | Jan 9, 2020
CRUE Spanish universities
The association that encompasses all Spanish universities needed to strengthen and revamp its image. The new symbol is a letter U, the typographic sum of the one hundred universities it comprises.
CRUE acts as a liaison with the central government and its purpose is to lead the promotion of academic life at a time of significant challenges for universities and to transfer their values to society. The new brand seeks to convey a message of power, will and capability, as well as serving to express and strengthen relations between universities, their working groups and their projects.
CRUE works to promote Spanish universities and to contribute to the development and progress of Spanish society and its university teaching by improving higher education, scientific research and knowledge transfer.
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