Fundación Meditarráneo

Fundación Mediterráneo

New Brand Identity
The key word in this identity process is Mediterranean, which has always been linked to the Foundation, with just one problem: the more than 600 entries registered in the European Trademark Office. It took a long time for the Foundation to be able to use the word legally as its name.

Now the word Mediterranean takes center stage. It is large, strong and positive, conveying to us not only culture and nature, but also life and the origin of our civilization. All that force contained in the word Mediterranean makes using a symbol or a sign unnecessary and even counter-productive, and that is why it is the image of the new Foundation. A Foundation that has three core areas of content: art, culture and the environment. These three things are there, encompassed in the Mediterranean.

Here at Estrada our proposal was to use no other symbol than the word itself, a strong graphic image split into three compact lines. In a deep blue, the graphic accent of the á juts out over the edge of the logo as if it were a link, connecting the word Foundation to it. “The graphics speak more about a Mediterráneo Fundación than a Fundación Mediterráneo; Mediterranean is too big a word for it to be preceded by anything”.

“We wrote the word Mediterranean hundreds of times, in different ways; we replaced part of the letters by drawings, to give it greater visual quality, yet both we and the people who run the Foundation reached the conclusion that this is the best”.

The corporate communication to show the time of the new brand has been structured in several “waves”. The first is titled: “Fundación Caja Mediterráneo is now Fundación Mediterráneo”. It is a Foundation that comes into being with extensive experience, but which does not in any way forsake its past, its enormous art collection or its important artistic heritage, its cultural centers, etc.”.

“Now we are Fundación” will be followed by the next wave of advertising that will speak through the heart, using the same protruding accent in the graphic image. “Now it is not backed by an institution or a major corporation; everything is willingness and heart to create culture and activities for people”.

The nature of an institution that does not aim to reap any profit is linked to this message: “Only Fundación, all Fundación”.

Here at Estrada Design we have no doubt that design has the power to build businesses and countries. It is essential that we view design as a problem-solving, applied art. In this time of pandemic, design, along with innovation and research, can be an important factor in contributing to recovery. A business factor. It cannot be an add-on; it has to promote better communication, stimulate, inspire, propose… it is not something superfluous, on the contrary, it is an economic and cultural driver.

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El Greco Museum

El Greco Museum

Brand identity, Wayfinding, Architectural

Estrada Design designed the logo for the museum, its publications, website and its signage project.

The museum’s graphic identity is based on the five very vertical letters of its name that generate five versions of the logo. On touring the museum, the separate letters mark the different milestones of the museum from the entrance. An especially vertical system of icons rounds off the identity.

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Persan

Persán

Brand Identity

Corporate image design for Persán, a Spanish company at the forefront of the detergent industry on the Iberian Peninsula and a technology innovation benchmark in Europe.

The new brand design introduces the emotional factor as a core ingredient in corporate culture. It conveys and establishes its values, succeeds in guaranteeing sales and ensures a positive presence in society. In tandem, it enhances the feeling of belonging, unites and serves as a brand identifier

The competitive international market needs images to effectively reflect products and business capability. Innovation is one of the driving forces that has led Persán to the level of major global leaders.

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Cores

Cores

A brand guaranteeing gas
and oil reserves

Cores’ image, designed by Estrada Design in 2013, expresses the values of a corporation tasked with guaranteeing the preservation of gas and oil reserves in Spain. The symbol consists of a bold red circle that contains and protects a permanently full half, which is, in turn, a letter “C”, the initial of the company’s name.

Estrada Design also designs the annual reports, the corporate website and the statistical reports on the Spanish power industry published by CORES, which is charged with preparing and disseminating all the information on oil and gas in Spain.

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Repsol

Repsol

Corporate Publications, Website
Estrada Design has been designing for Repsol since 2008: its paper publications, such as annual reports, books and corporate pamphlets, as well as its digital projects, including the website and newsletters.
In 2018, it prepared the first Integrated Management Report, which recently received third prize for the best Financial Report at the IR Magazine Awards presented in London.
Repsol publicó en 2019 la “Hoja de ruta ante el cambio climático”, mostrando su implicación en el camino de la sostenibilidad y en el cumplimiento de objetivos del Acuerdo de París sobre la reducción de las emisiones
de CO2.
The onomastic book of the largest Spanish refinery in Cartagena and samples of the newsletters designed by Estrada Design.

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