Carmencita

Carmencita

Corporate image and packaging
for this leading spice company

Carmencita turns 100.
Turning a century is a very important milestone. And the number one hundred is, typographically speaking, equal to that numerical and historical importance. The hundred is what we call a round number.

A discreet curl, on the front of the two zeros, turns the number 100 into an unmistakable Carmencita number, and does so fulfilling the two essential physical characteristics for a good Logo: Work equally in positive and negative and do not lose readability in small sizes.

Estrada Design’s proposal entailed simplifying its logo, building its brand and implementing it across its product range, increasing the presence of the brand in displays and packaging to drive and strengthen this own name, which is one of the firm’s primary distinguishing marks.

This brand, which is an industry leader in Spain and started out in 1920 trading saffron, is based on the image of the young Carmencita, the grandmother of one of the current owners of the firm, wearing traditional dress, a Cordoban hat and a Manila shawl. Estrada Design proposed simplifying its logo and is the mastermind behind the firm’s current image.

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Casa de Alba

Casa de Alba

Brand Identity and Product Design
The Casa de Alba brand, designed by Estrada Design, seeks a balance between the heraldic tradition of one of the oldest surnames in Europe and the requirements of commercial communication.
In order to prepare the central element of the brand, its symbol, Estrada Design used the coat of arms of the Casa de Alba, focussing on the only one of its four fields whose symbolic root is of Spanish origin, compared to the other three fields that represent heraldic elements from England, Scotland and Ireland. The core component of the brand is a blue and silver, slightly curved, chequered field, or as is said in Heraldry, inscribed on an escutcheon, and a simplified version of the five-point ducal crown.
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Olé Imports

Olé Imports

Product and identity design
Estrada Design created the corporate identity: two intertwined wine glasses with streamlined geometry that conveys the determination and strength of the company’s two founding partners.

The studio designs wine labels and brands for them that reflect their promising, groundbreaking nature, and enhance, in turn, their quality image. To this end, Estrada Design uses strong distinguishing marks, easily-recognisable short names and distinctive signs and illustrations that accentuate their fresh appearance and relationship with the land.

Olé Imports is an up-and-coming firm that distributes and exports Spanish wine to the United States and Canada and experiments in new ways of making good wine, of selling it at an affordable price and which has found a niche in the US market.

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Farmasierra Group

Farmasierra Group
Packaging, Product Design
A Spanish pharmaceutical firm that produces own products and packages and manufactures products for major global pharmaceuticals.

Estrada Design es autor de la línea básica del packaging de todos sus productos, trasladando a los envases un concepto que se aleja de la idea de adorno o decoración: para el usuario es como si el envase no existiese y se estuviera viendo directamente el producto. No se cuenta nada de él, solamente se muestra. Por lo general, la gente se acuerda de aquellos medicamentos que toma: pastilla o cápsula, su color o su tamaño. En este caso, se muestran las cajas de los envases como si fueran los propios blister fotografiando los elementos sobre fondos blancos con tipografías limpias y el signo distintivo de la empresa.

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