UIMP
UIMP
Menéndez Pelayo Internacional University
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The Sin of Reading III
The Sin of Reading III
The Alianza Editorial pocket book
Por tercer año consecutivo, Alianza editorial lanza una campaña de promoción de la lectura y del libro de Bolsillo con el título de “El Pecado de leer”.
En esta edición desde Estrada Design diseñamos varios carteles que se editan a la vez con el libro y la mano que lee y acaricia el libro, como expresión de la lectura como un acto físico, sensitivo y no solo intelectual.
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The Royal Collections Museum
The Royal Collections Museum
Identity and Applications
The Royal Collections Gallery is Spain’s key museum initiative of recent years.
The gallery, boasting the outstanding, award-winning architecture of Emilio Tuñón and Luis Moreno Mansilla, stands next to the Royal Palace of Madrid and will house some of the treasures of Spanish National Heritage.
The gallery’s identity expresses its vocation for modernity and, at the same time, the nature and origin of its collections, works of art and articles from the old Royal Collections.
Its brand is a simplified crown together with an initial small ‘g’ that form a sign that is, at once, compact and open.
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International Congress on Longevity Economy
International Congress
on Longevity Economy
Identity and Applications
Longevity is a long, precise, graphic word in itself. It contains, in its 9 letters and its four syllables, its hopeful meaning. As if it were the conceptualisation of a good wish. That is why this preview of the graphic program on Longevity Economy is based on evidencing the potential of the word and the letter L it begins with.
It is used to generate a logo, which is actually a graphic generator that developed gradually as our work progressed.
It is often said that one way to measure a design is its ability to grow with a project.
We believe that this proposal has that quality.
We shall see.
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Felipe González
Felipe González
Universal Spaniard award 2021
Felipe González, former Spanish prime minister, received in December 2021 the Universal Spaniard Award, presented every year by the Independent Foundation.
Estrada Design designed the logo for the award ceremony and is working on a book about the figure of the former prime minister.
The award ceremony and dinner, held in the old Madrid Casino, brought together 250 people who followed speeches by Aldo Olcese, chairman of the Independent Foundation; Juan Manuel Santos, former president of Colombia; Isabel Rodríguez, government spokesperson; Ricardo Lagos, former president of Chile; Romano Prodi, former president of the European Commission; Pedro Sánchez, Spanish prime minister, and Felipe González himself.
Four red, orange and grey pieces drawing the F and G of his name served to create a graphic atmosphere and the backdrop of the stage used for the speeches.
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