UIMP

UIMP 

Menéndez Pelayo Internacional University

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The Sin of Reading III

The Sin of Reading III

The Alianza Editorial pocket book 

Por tercer año consecutivo, Alianza editorial lanza una campaña de promoción de la lectura y del libro de Bolsillo con el título de “El Pecado de leer”.
En esta edición desde Estrada Design diseñamos varios carteles que se editan a la vez con el libro y la mano que lee y acaricia el libro, como expresión de la lectura como un acto físico, sensitivo y no solo intelectual.

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The Royal Collections Museum

The Royal Collections Museum

Identity and Applications

The Royal Collections Gallery is Spain’s key museum initiative of recent years.

The gallery, boasting the outstanding, award-winning architecture of Emilio Tuñón and Luis Moreno Mansilla, stands next to the Royal Palace of Madrid and will house some of the treasures of Spanish National Heritage.

The gallery’s identity expresses its vocation for modernity and, at the same time, the nature and origin of its collections, works of art and articles from the old Royal Collections.

Its brand is a simplified crown together with an initial small ‘g’ that form a sign that is, at once, compact and open.

 

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Paisaje de la Luz, Paseo del prado y buen retiro y Paisaje de Artes y las Ciencias

International Congress on Longevity Economy

International Congress
on Longevity Economy

Identity and Applications

Longevity is a long, precise, graphic word in itself. It contains, in its 9 letters and its four syllables, its hopeful meaning. As if it were the conceptualisation of a good wish. That is why this preview of the graphic program on Longevity Economy is based on evidencing the potential of the word and the letter L it begins with.
It is used to generate a logo, which is actually a graphic generator that developed gradually as our work progressed.
It is often said that one way to measure a design is its ability to grow with a project.
We believe that this proposal has that quality.
We shall see.

 

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Madrid Fashion Capital

Madrid Fashion Capital

Branding

September 2021, Madrid Fashion Capital fills the streets with banners with a design by Estrada Design. A geometric simplification of La Menina. Recovery, Fashion and Design.

Schematisation of the silhouette of Doña Mariana de Austria. The simplified silhouette of La Menina is the symbol of the Madrid Fashion Capital brand. Transformed into a streamlined geometry, it comprises three separate elements, a triangle and two modified semicircles, drawing an essential Menina.

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Paisaje de la Luz, Paseo del prado y buen retiro y Paisaje de Artes y las Ciencias