by f8c898fb93 | Jan 13, 2020
Brand Identity and Wayfinding
Bibliometro is a programme run by the City Council of Madrid that consists in taking libraries to readers. For this purpose, new spaces were installed at the metro stations in Madrid that have the highest number of interchanges–Moncloa, Nuevos Ministerios, Príncipe Pío and Legazpi–, so that, on their way, the users of this method of transport would come across an advertising ploy that acts almost like a powerful magnet. In the very short time it has been in operation, thousands of library cards have been issued.
The corporate identity created by Estrada Design for Bibliometro comprises a comprehensive visual system, a logo, an identity programme and a signage and communication plan, ranging from the spine labels for covering the books to the posters pointing to the book kiosks. The studio also designed the graphics used in the kiosks themselves, an undulating structure shaped like the tilde on the letter ñ, designed by the Paredes Pedrosa Arquitectos architecture studio.
by f8c898fb93 | Jan 10, 2020
Spanish Pavilion
at Expo Zaragoza 2008
Brand identity, signage, architectural graphics,
corporate publications
Estrada Design is the mastermind behind the image and identity of the Spanish Pavilion at the International Exhibition of Zaragoza 2008, designed by Patxi Mangado. The studio also created its brand, architectural graphics and signage by deploying a large mural installation showing, via LED lighting, the word Agua (‘water’ in English) written in 78 different scripts representing almost 140 languages from around the world. The letters were used to create movements and typeface animations that simulated a variety of water-related visual elements.
The pavilion is structured around open ceramic pillars which, in the brand, are transformed into 2D, like a barcode of changing colours. In the same way, the graphics used in the restaurant and the store are based on this barcode script and are adapted specifically to each space. This identity system has been used throughout virtually the entire Pavilion, signalling exits, merchandising, information panels, etc.
by f8c898fb93 | Jan 10, 2020
Bikeway system, Las Rozas, Madrid/p>
Bicilínea is one of the pioneering projects geared towards creating a network of urban bike paths that can be recognised by the symbol of a person riding on two wheels.
Estrada Design designed Bicilínea’s Visual Identity, which covers the creation of the naming, the development of the logo and the project’s general graphics, including use of the image in all the signage, the mobile app and the design of the informative leaflet.
The project, directed at promoting the use of the bicycle as a safe method of mobility and fostering healthy habits, was an initiative of the Town Council of Las Rozas in Madrid.
Bicilínea is part of the Las Rozas smart green project, a project that seeks to place Las Rozas among the most advanced Smart City in Europe, applying new technologies to improve the quality of urban life and citizen participation.
by f8c898fb93 | Jan 10, 2020
This noteworthy museum on the military history and history of Spain, located in the historic building of the Fortress of Toledo, is one of the most important military museums in the world. Promoted by the Ministry of Defence and the Ministry of Culture of Spain, it was inaugurated in 2010.
Estrada Design is the mastermind behind the brand, the visual identity and the museum project. The brand is based on a distinctive sign that is a simplification of the image of the Fortress of Toledo.
The aim of the museum project is to link as far as possible the history of the Army to the history of Spain, using the very best images from the history of art.
by f8c898fb93 | Jan 10, 2020
Brand identity, museum exhibition graphics,
exhibition catalogue
Estrada Design created the brand image and designed the catalogue for the Behind the Looking Glass exhibition, held in 2003 at the Reina Sofía Museum. The exhibition, organised by the State Society for the Development of Design and Innovation (DDI) in collaboration with the Ministry of Science and Technology, was the most important event to be held in 2003, ‘Design Year’, to disseminate and promote Spanish fashion.
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